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Wednesday, 2 November 2016

Did Steve Jobs doom Apple by choosing Tim Cook as its CEO?


Did Steve Jobs doom Apple by choosing Tim Cook as its CEO?
If the purpose of a CEO is long-term company survival, then one could argue that Steve Ballmer was a failure as Microsoft's CEO the moment he optimized short-term gains by squandering long-term opportunities — and that Tim Cook is in danger of doing the same at Apple.

November 2, 2016 at 10:54PM
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